From an interior designer’s perspective, exhibition design focuses on creating engaging, immersive, and strategically planned spaces that showcase information, products, or art in a compelling way. It involves designing environments for museums, trade shows, galleries, and temporary installations that effectively communicate a message and captivate audiences.

The goal is to enhance visitor interaction while considering factors such as flow, visibility, storytelling, accessibility, and branding. Designers must merge creativity with functionality, ensuring that displays are visually striking, easy to navigate, and aligned with the exhibition’s purpose.

Elements like spatial planning, lighting, materials, multimedia integration, and interactive components all contribute to crafting a memorable and impactful experience for visitors.